Common questions about RankGear
Short, sourced answers to the questions readers most often ask about RankGear, the desktop SEO analysis software made by Digitaleer, and the correlation-based on-page analysis methods it uses. Each answer comes from the article it links to, where the topic is covered in more depth.
Overview
What is RankGear?
RankGear is desktop SEO analysis software for macOS and Windows[1] . It measures the pages ranking for a query and reports the difference between them and a target page as an ordered, inspectable plan[1] .
More in RankGear.
Who makes RankGear?
RankGear is made by Digitaleer, an SEO and web-design company founded by Clint Butler[2] . Digitaleer is listed as the publisher on the Microsoft Store[3] .
More in RankGear.
Is RankGear a rank tracker?
No. According to its maker, RankGear measures the competitive field for a query and correlates on-page factors with position, but it does not do managed daily position monitoring[4] . The maker suggests using it alongside a tracker rather than instead of one[4] .
More in RankGear.
Does RankGear run on Mac and Windows?
Yes. It requires macOS 14 or newer on Apple silicon, or Windows 11 on x64 or ARM64[5] . Both apps use the same shared analysis and reporting engine, according to the maker[5] .
More in RankGear.
Where does RankGear store reports?
Reports are written as local files on the user's own machine, and there is no required cloud account for report storage[1] . Provider keys are kept in a protected local credential store[5] .
More in RankGear.
History of RankGear
When was rankgear.com registered?
The .com registry record shows rankgear.com was registered on February 3, 2018[6] . Its current expiration date is February 3, 2027[6] .
More in History of RankGear.
What was the Rank Gear schema markup tool?
It was a tool sold on rankgear.com for building JSON-LD schema markup with less hand-written code, with saved templates for common page types[7] . A 2023 podcast summary described RankGear as software built around advanced schema markup[8] .
More in History of RankGear.
When did the RankGear desktop app come out?
The Mac App Store lists an original release date of October 27, 2026[9] . A Windows version is distributed through the Microsoft Store, last updated November 8, 2026 when checked[3] .
More in History of RankGear.
Is the schema markup tool still sold?
The current rankgear.com describes only the desktop analysis software[1] . The schema tool was still shown on the site in an archived copy from July 13, 2026[10] .
More in History of RankGear.
Digitaleer
What is Digitaleer?
Digitaleer is an SEO and web design company founded by Clint Butler, based in Phoenix, Arizona, and stated to work with clients nationwide[11][2] . It is also described by RankGear as the company behind the RankGear SEO analysis software[1] .
More in Digitaleer.
Where is Digitaleer based?
Google's Maps listing gives Digitaleer's address as 310 S 4th St #652, Phoenix, AZ 85004[12] . The company states that it works with clients nationwide from that Phoenix base[11] .
More in Digitaleer.
What services does Digitaleer offer?
Digitaleer's site lists four services: SEO built around topical authority, conversion-focused web design, paid advertising run alongside SEO, and 1:1 strategist consulting[11][13] . It describes these as run together as a single funnel rather than as separate silos[11] .
More in Digitaleer.
How is Digitaleer related to RankGear?
RankGear states that it "grew out of the SEO work at Digitaleer" and describes itself as "a product of Digitaleer, an SEO and web-design company founded by Clint Butler"[2] . Editorial responsibility for RankGear's website and published testing sits with the RankGear team at Digitaleer, according to RankGear[2] .
More in Digitaleer.
Who founded Digitaleer?
Clint Butler founded Digitaleer and serves as its founder and lead strategist, stating that he runs every account personally[13] .
More in Digitaleer.
Clint Butler
Who is Clint Butler?
Clint Butler is the founder and lead strategist of Digitaleer, the company behind RankGear[13][2] . He is a retired US Army noncommissioned officer who has worked in SEO since 2009[14][15] .
More in Clint Butler.
When did Clint Butler start in SEO?
His SIA biography says he has been doing SEO since 2009[15] . A 2022 biography says he started learning it during the last few years of his military career[14] .
More in Clint Butler.
What is Clint Butler's role at RankGear?
RankGear's media room describes the product as made by Digitaleer and led by founder Clint Butler[1] . He is listed as the seller of the Mac App Store version[9] .
More in Clint Butler.
What podcasts has Clint Butler hosted?
He hosts SEO This Week and has co-hosted SEO Fight Club and White Hat vs. Black Hat, according to his SIA biography[15] . He has also appeared as a guest on other shows, such as a 2023 episode of the SEO Knowledge Bomb podcast[8] .
More in Clint Butler.
How RankGear works
What happens when RankGear runs an analysis?
It defines the field, fetches and renders the ranking pages, measures the factor catalog, models the field with correlation and other methods, and produces a score, first fix and roadmap[16] . Each run is saved as a timestamped workbook for later comparison[16] .
More in How RankGear works.
What is the field in RankGear?
The field is the set of pages actually ranking for the exact query at the chosen depth, country, language, device and location[17] . The target page is excluded from its own benchmark so it cannot skew the comparison[17] .
More in How RankGear works.
How long does a run take?
RankGear does not publish a fixed time for a full run, but it says deeper result sets such as the top 100 take longer than the top 10[5] . The lighter On-Page Audit is described as answering one page in about a minute[16] .
More in How RankGear works.
What do I need to start a first run?
The maker's three steps are to install the app, add at least one search-results provider key in Settings, and enter a keyword and target page on Analysis Run[5] . A free download with a synthetic-data demo is available, but live tools need the monthly subscription[9] .
More in How RankGear works.
Analysis Run
What is an Analysis Run in RankGear?
It is RankGear's full competitive workflow: it measures the pages ranking for a keyword, places a target page among them and produces a score, first fix, roadmap and workbook[18] . It sits in the Analyse workspace[19] .
More in Analysis Run.
What settings does an Analysis Run use?
A run takes a keyword and target, a depth from top 10 to top 100, country, language, device, an optional Near location, a deficit strategy, optional providers and variant keywords, and a choice of HTML reports[18] .
More in Analysis Run.
What is the optimization score?
It measures how much of the supported deficit a page has closed against the field and chosen strategy, shown in degrees on an Analysis Run[18] . The maker calls it a coverage measure, not a Google quality score or a probability of ranking[18] .
More in Analysis Run.
What is the Do-This-First fix?
It is the single highest-correlation, lowest-effort change, shown at the top of the dashboard[18] . The maker says it is stated with the evidence behind it[20] .
More in Analysis Run.
On-Page Audit and Zone Architecture
What does RankGear's On-Page Audit do?
It scores one page out of 100 against the pages beating it, gives the single highest-impact fix and a numbered priority list, and reviews the page's Zone Architecture[21] . It runs only on-page factors and takes about a minute[21] .
More in On-Page Audit and Zone Architecture.
What is Zone Architecture?
It is RankGear's advisory review of whether a page fulfills nine semantic responsibilities expected for its page type[22] . It draws on Zone Theory, an MIT-licensed framework credited to Cory Hubbell[23] .
More in On-Page Audit and Zone Architecture.
How is the On-Page Audit scored?
It uses a coverage score out of 100 that reflects how well the page covers the on-page factors that track position in the field[21] . Zone Architecture findings do not affect the score[21] .
More in On-Page Audit and Zone Architecture.
When should I use an audit instead of a full run?
RankGear suggests the audit for a fast single-page answer, such as during a client call, and the Analysis Run for the full deliverable with off-page data, entities and the workbook[21] .
More in On-Page Audit and Zone Architecture.
Content Intelligence and BM25 Drafts
What is Content Intelligence in RankGear?
It is a Create-workspace tool that builds a content brief from the pages ranking for a query, using a Topical Heatmap, entities, questions and densities[24][19] . The target page is excluded from its own benchmark[24] .
More in Content Intelligence and BM25 Drafts.
What does BM25 Drafts do?
It scores a local draft against the pages currently ranking for a query and estimates where the draft would land in that set[25] . It also lists the position-tracking terms the draft is missing[24] .
More in Content Intelligence and BM25 Drafts.
What goes into a RankGear content brief?
The brief draws on the Topical Heatmap's four groups, a question plan, entities and entity gaps, related terms and keyphrases, and representative sentences from the field[24] .
More in Content Intelligence and BM25 Drafts.
Can RankGear score a draft before publishing?
Yes. BM25 Drafts reads HTML, Markdown or text and places the draft's relevance within the live field[24] . RankGear says this placement is not a forecast of a live Google position[24] .
More in Content Intelligence and BM25 Drafts.
Local SEO grid
How does RankGear measure local Maps visibility?
It runs a separate Maps search at each point of a coordinate grid around a chosen center and records the business's rank at every point[26] . Results are drawn on an OpenStreetMap basemap with a point audit[27] .
More in Local SEO grid.
What is a local grid?
A local grid is a set of searches run at evenly spaced geographic points, showing how a business's map rank changes across an area[26] . It is also called a grid scan or geo grid[26] .
More in Local SEO grid.
What do the NF and ERR markers mean?
NF means the business was not found within the chosen top N at that point, and ERR means the provider request for that point failed[27] . An ERR cell is missing data, not a rank of zero[26] .
More in Local SEO grid.
What decides local rankings on Google?
Google says local results are mainly based on relevance, distance and prominence, which it also refers to as popularity[28] . It says businesses cannot request or pay for a better local ranking[28] .
More in Local SEO grid.
Diff, Trends and Volatility
How do you compare two SEO analysis runs?
In RankGear, Diff takes two saved workbooks for the same query and target and aligns them by Factor ID to show changes in factor priority, URL ranks and optimization progress[29] . The maker advises keeping keyword, target, depth and provider the same[29] .
More in Diff, Trends and Volatility.
What is the Trends tool?
Trends reads many runs of the same keyword and shows how correlations, deficits, entity usage and recurring domains move over weeks[30] . It is not a ranking forecast[30] .
More in Diff, Trends and Volatility.
What is search result volatility?
It is how much a results page moves on its own when the target page has not changed[31] . RankGear's Volatility tool measures it by repeating the same search[32] .
More in Diff, Trends and Volatility.
What is a Factor ID?
A Factor ID is a fixed code in the form RG-FAMILY-NNN, such as RG-CONTENT-014, that keeps a factor's identity stable across runs even if its name changes[33] .
More in Diff, Trends and Volatility.
Experiments
How does RankGear run an SEO experiment?
Users design a control and single-variable variants, deploy one page per domain from a pool they control, wait for indexing and read a live leaderboard[34] . The stages are design, render, deploy and evaluate[35] .
More in Experiments.
What is a controlled SEO test?
RankGear defines it as a test in which exactly one variable changes while everything else is held constant across independent test units[36] . Without that, a ranking move cannot be attributed to any one change[36] .
More in Experiments.
Why change only one thing at a time?
If a title, schema and introduction all change at once, a ranking move cannot show which change caused it[36] . RankGear calls a confounded test "worse than no test"[34] .
More in Experiments.
Can an experiment prove a ranking factor?
RankGear describes a win as evidence for that change in that context, not a universal rule or a guarantee it repeats everywhere[34] . It says confidence grows with sample size and replication[36] .
More in Experiments.
Reports, workbooks and Action Planner
What reports does RankGear produce?
Every full run writes a timestamped, color-coded XLSX workbook, plus optional HTML companions such as the Analysis Summary and Strategic Summary[37] . Supplemental Content can also export TXT, Markdown and PDF[37] .
More in Reports, workbooks and Action Planner.
What is in a RankGear workbook?
Tabs are grouped into orientation, recommended work, competitive analysis, content and entity research, links and authority, and source data and Maps[37] . The Results tab lists the exact ranked URLs that formed the field[37] .
More in Reports, workbooks and Action Planner.
Can RankGear reports be white-labeled?
Yes. Branding settings add a custom header and replace the default footer on client-facing HTML reports[37] . Site Builder can publish a branded report hub to hosting the user controls[37] .
More in Reports, workbooks and Action Planner.
What does the Action Planner do?
It turns one saved workbook into no more than eight cited, evidence-graded tasks using the user's own Claude, OpenAI or Gemini key[38] . Nothing is created in ClickUp until the user approves the tasks and confirms the destination[38] .
More in Reports, workbooks and Action Planner.
The RankGear factor catalog
How many factors does RankGear measure?
RankGear catalogs 928 factors across 24 families[39] . How many a single run measures depends on the result set, and some are minted at runtime from the field[39] .
More in The RankGear factor catalog.
What are factor families?
A factor family is the three-letter group inside a Factor ID that marks which broad measurement area a factor belongs to[40] . Examples include JSON-LD structured data (RG-SCJ) and headings (RG-HDG)[39] .
More in The RankGear factor catalog.
Does every run measure all factors?
No. A factor counts as measured only when it returns a value for the page and its comparison set, and off-page lookups can be switched off[39] .
More in The RankGear factor catalog.
Are RankGear's factors Google ranking factors?
No. RankGear describes them as page and result-set properties it measures and tests for correlation with position, not confirmed Google ranking signals[39] .
More in The RankGear factor catalog.
Pricing, platforms and requirements
How much does RankGear cost?
The app is free to download, and live tools need the RankGear Monthly subscription at $99.99 per month in the United States, as listed on November 14, 2026[9][3] . Third-party provider charges are separate[3] .
More in Pricing, platforms and requirements.
Is there a free version of RankGear?
The free download includes a demo using synthetic data[9] . The demo does not call external search or AI services[41] .
More in Pricing, platforms and requirements.
Does RankGear run on Linux?
RankGear lists only macOS 14 or later on Apple silicon and Windows 11 on x64 or ARM64 as supported systems[42] . Linux is not listed.
More in Pricing, platforms and requirements.
What accounts or API keys does RankGear need?
At least one search-results provider key is required to fetch the field[5] . Entity extraction, local business data and AI providers such as Claude or OpenAI are optional and use the user's own keys[5] .
More in Pricing, platforms and requirements.
Where does RankGear store data?
Projects, keys and workbooks are stored as local files on the user's device, and nothing about the user's work is uploaded to a RankGear server[42] .
More in Pricing, platforms and requirements.
Release history
When was RankGear first released?
The Mac App Store lists an original release date of October 27, 2026[9] .
More in Release history.
What is the latest version of RankGear?
When checked on November 14, 2026, the Mac version was 1.42.0, released November 10, 2026, and the Windows version was 2026.11.2.188, updated November 8, 2026[9][3] .
More in Release history.
What was new in RankGear 1.42.0?
It added review of which result pages belong in an analysis, import of browser-collected or manual URLs without a paid search, optional Jev semantic reviews, easier-to-scan results and an additional optional search provider[9] .
More in Release history.
How often is RankGear updated?
RankGear does not publish an update schedule in the sources reviewed. The Mac app reached version 1.42.0 on November 10, 2026, two weeks after its first release on October 27[9] .
More in Release history.
RankGear compared with other SEO tools
Is RankGear a rank tracker?
No. RankGear says it measures the competitive field for a query and correlates on-page factors with position, but does not do managed daily position monitoring[4] . It suggests using it alongside a tracker[4] .
More in RankGear compared with other SEO tools.
How does RankGear compare with Cora?
Both makers describe correlating page factors with ranking position: RankGear catalogs 928 factors in 24 families, and Cora's page says it measures up to 2,040 ranking factors[20][43] . RankGear lists a $99.99 monthly subscription, while no Cora price was stated on the pages checked[9] .
More in RankGear compared with other SEO tools.
How does RankGear compare with PageOptimizer Pro?
RankGear is a desktop app with a $99.99 monthly subscription for live tools[5][9] . POP describes analyzing 100+ structural signals and listed plans from $40 per month[44][45] .
More in RankGear compared with other SEO tools.
How does RankGear compare with Surfer?
RankGear focuses on measuring the ranking field for a query and producing an ordered plan[20] . Surfer describes itself as an AI search visibility platform with a Content Editor based on 500+ signals, with plans from 49 USD per month billed yearly[46][47] .
More in RankGear compared with other SEO tools.
Which tools run on the desktop?
RankGear runs as a desktop app on macOS and Windows[5] , and Cora Lite is described as software for Macs and PCs[48] . The PageOptimizer Pro and Surfer pages checked did not describe desktop software[44][47] .
More in RankGear compared with other SEO tools.
Correlation and causation in SEO
Does correlation mean a factor causes higher rankings?
No. A correlation shows that a factor and position move together among pages that already rank, but it cannot show that changing the factor will move a page[49] . Unmeasured traits such as links, brand or freshness may explain the pattern[50] .
More in Correlation and causation in SEO.
Why do SEO tools use correlation?
Because not everything can be tested, correlation helps decide what to test or change first[50] . RankGear describes its correlations as evidence for prioritization, not proof of causation[17] .
More in Correlation and causation in SEO.
What is a confounding variable?
It is a third variable that affects both of the variables observed to be correlated[51] . In SEO, site authority can confound the link between page length and ranking[50] .
More in Correlation and causation in SEO.
Does Google publish its ranking factors?
Google publishes a guide to some of its notable ranking systems, such as BERT, RankBrain and PageRank, and says it uses many factors and signals[52] . It does not make its ranking systems visible in a way that confirms individual factor weights[49] .
More in Correlation and causation in SEO.
Spearman and Pearson correlation
What is the difference between Spearman and Pearson correlation?
Pearson measures the strength of a linear relationship between two variables[53] . Spearman measures how well two sets of ranks agree, so it captures any monotonic relationship and is less sensitive to strong outliers[54] .
More in Spearman and Pearson correlation.
Why use Spearman for rankings?
Search positions are ranks, and Spearman is designed for situations where the ranking of a data set is important[54] . RankGear notes that a single extreme page will not distort it the way it can distort a value-based measure[55] .
More in Spearman and Pearson correlation.
What does a negative correlation mean for ranking position?
If position is coded as a number where 1 is best, a factor associated with better rankings produces a negative correlation[56] . A value near zero means little consistent relationship in that result set[55] .
More in Spearman and Pearson correlation.
How many results are needed for a meaningful correlation?
No fixed number is given, but RankGear's glossary warns that coefficients from a handful of URLs can swing widely and that larger samples give more stable statistics[55][57] . Its significance threshold filters out correlations too weak to separate from noise[58] .
More in Spearman and Pearson correlation.
BM25 and BM25F
What is BM25?
BM25 is a ranking function used by search engines to estimate the relevance of documents to a query[59] . It weighs term frequency, term rarity and document length[60] .
More in BM25 and BM25F.
What does BM25 stand for?
BM is an abbreviation of "best matching"[59] . The fuller name Okapi BM25 refers to the Okapi system at City University, London, the first to use it[59] .
More in BM25 and BM25F.
How is BM25 different from tf-idf?
Both use inverse document frequency, but BM25 adds term-frequency saturation and document-length normalization through its k1 and b parameters[59] . Simple tf-idf ranking sums the tf-idf of each query term[61] .
More in BM25 and BM25F.
What is BM25F?
BM25F is a modification of BM25 in which a document is treated as several fields, such as headlines, with different weights[59] . A term in the title can therefore count for more than the same term in body text[62] .
More in BM25 and BM25F.
Deficits and target strategies
What is a deficit in SEO analysis?
In RankGear, a deficit is the signed gap between a page's value for a factor and the goal set for it[63] . It is reported only while the page still has room to move toward the goal[63] .
More in Deficits and target strategies.
What is a deficit strategy?
It is the method that turns competitor values into a target for each factor, which then sets the deficit, score and roadmap priority[64] . RankGear offers average, guarded maximum and mean plus 1, 1.5 or 2 standard deviations[17] .
More in Deficits and target strategies.
What does mean plus one standard deviation mean?
It sets the target at the competitor average plus one sample standard deviation[65] . With competitors averaging 1,200 words and a standard deviation of 300, the target is 1,500 words[65] .
More in Deficits and target strategies.
Why guard against outliers?
Without a guard, one competitor with an extreme value could set a Maximum target that no ordinary ranking page comes close to[66] . RankGear's guard holds the target at the realistic high end of the other pages[66] .
More in Deficits and target strategies.
SEO testing
How do you run a fair SEO test?
Change exactly one variable and hold everything else constant, including template, content length, publish timing and internal linking[36] . Wait until the pages are indexed before reading results[36] .
More in SEO testing.
What is an SEO A/B test?
It applies the A/B testing idea, a randomized experiment that usually compares two variants, to search rankings[67] . One design places each variant on its own independent domain so domain authority does not skew the comparison[36] .
More in SEO testing.
How do Google core updates affect SEO tests?
Google makes broad core updates several times a year, which can shift rankings independently of any test[68] . Google suggests waiting at least a full week after an update completes before analyzing performance data[68] .
More in SEO testing.
How long should an SEO test run?
No fixed duration is published in the sources reviewed, but RankGear's blog says a leaderboard built before pages are indexed "measures indexing speed, not the change"[36] . It also says repeated results are stronger than a single run[36] .
More in SEO testing.
References
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- ^ a b c d e "About RankGear". RankGear (rankgear.com). Retrieved November 2026.
- ^ a b c d e "RankGear on the Microsoft Store". Microsoft Store. Retrieved November 2026.
- ^ a b c d "Compare RankGear vs cloud rank trackers and all-in-one SEO suites". RankGear (rankgear.com). Retrieved November 2026.
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- ^ "Experiments". RankGear knowledge base. Retrieved November 2026.
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- ^ a b "Spearman's rank correlation coefficient". Wikipedia. Retrieved November 2026.
- ^ a b c "Spearman correlation". RankGear knowledge base. Retrieved November 2026.
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- ^ a b "Deficit". RankGear knowledge base. Retrieved November 2026.
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- ^ a b "One standard deviation strategy". RankGear knowledge base. Retrieved November 2026.
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